Since 2015
Our Story
"Every stitch carries the weight of patience, care, and the people we serve."
Heidi Joubert started this studio with a single sewing machine and a deep belief that handmade work still has a place in the modern home. A decade later, our workshop in Hoedspruit serves private clients, hospitality groups, and interior designers across South Africa.
Alongside our bespoke work, we run a training programme that has equipped 22 youth male and female with sewing and entrepreneurial skills.
From a Sewing Business to a Growing Manufacturing Workshop
What began as a sewing business has grown into a specialist textile, upholstery and manufacturing workshop serving private clients, hospitality businesses, interior designers and commercial clients.
Today, Heidi combines skilled craftsmanship with specialised manufacturing services, including industrial embroidery, PVC welding, upholstery, vehicle trimming, canvas and Ripstop manufacturing and custom textile production.
Our continued investment in equipment, skills and production services allows us to take on increasingly diverse and specialised requirements while maintaining the attention to detail and quality that has always defined our work.
Our guarantee is to offer quality service, each and every time.
Heidi Joubert
Founder & Creative Director
A Decade of Craft
2015
Founded
Heidi Simply Sewing and Services is opened in Hoedspruit.
2017
Growth
Expanded into upholstery and hospitality contracts.
2018
SAB Foundation
Selected for the Tholoana Programme.
2024
Community
12 young women trained through our skills programme.
2025
Partnership
Funded by Lesaka Technologies.
2026
Community
22 youth male and female trained through our skills programme.
What we believe
Mission & Values
Quality
Considered, durable, honest workmanship.
Community
Mentoring local youth through sewing skills.
Craftsmanship
Tradition meets contemporary precision.