Since 2015

Our Story

"Every stitch carries the weight of patience, care, and the people we serve."

Heidi Joubert started this studio with a single sewing machine and a deep belief that handmade work still has a place in the modern home. A decade later, our workshop in Hoedspruit serves private clients, hospitality groups, and interior designers across South Africa.

Team member at the studio sewing machineHandcrafted textile work from the studio

Alongside our boutique work, we run a training programme that has equipped 22 young women with sewing and entrepreneurial skills.

Heidi Joubert, Founder of Heidi Simply Sewing

Our guarantee is to offer quality service, each and every time.

Heidi Joubert

Founder & Creative Director

A Decade of Craft

2015

Founded

Heidi Simply Sewing and Services is opened in Hoedspruit.

2017

Growth

Expanded into upholstery and hospitality contracts.

2018

SAB Foundation

Selected for the Tholoana Programme.

2024

Community

12 young women trained through our skills programme.

2025

Partnership

Funded by Lesaka Technologies.

2026

Community

22 youth male and female trained through our skills programme.

What we believe

Mission & Values

Quality

Considered, durable, honest workmanship.

Community

Mentoring local youth through sewing skills.

Craftsmanship

Tradition meets contemporary precision.